There are a few essential elements for Search Engine Optimization for your business. Here are some of the basics:
- On-Page SEO: On-page factors that effect SEO, including keywords, meta-tags, H1 tags, images, and user experience.
- Link Building: These measure the quantity, but more importantly the quality of the links that are pointed at the site. Also highly considered is the anchor text of the links.
- Social Signals: These are essentially the number of links coming from social networks like FaceBook, Linkedin, Twitter, Instagram, and other sites.
- User Experience: Is the website fast? Is it easy to use? Is the layout clear and simple?
These factors should get you started in SEO!