Search Engine Optimization Essentials

There are a few essential elements for Search Engine Optimization for your business.  Here are some of the basics:

  • On-Page SEO: On-page factors that effect SEO, including keywords, meta-tags, H1 tags, images, and user experience.
  • Link Building: These measure the quantity, but more importantly the quality of the links that are pointed at the site.  Also highly considered is the anchor text of the links.
  • Social Signals: These are essentially the number of links coming from social networks like FaceBook, Linkedin, Twitter, Instagram, and other sites.
  • User Experience: Is the website fast?  Is it easy to use?  Is the layout clear and simple?

These factors should get you started in SEO!